Ring Founder Siminoff Prints His Email on Every Product Box

Jamie Siminoff, founder of Ring, prints his personal email address on every product packaging of the company. The practice is non-negotiable for Siminoff: giving up the email address on packaging is out of the question for him, he explained to Yahoo Finance. Ring has been part of Amazon since 2018 and was acquired for approximately 1.15 billion US dollars.

The strategy dates back to the company's early days, when Siminoff personally answered customer inquiries and made 50 house visits to customers in nine months, as Forbes reported in February 2018. Even after Amazon's acquisition, Siminoff maintains this direct line of communication.

Shared values with Amazon as foundation of partnership

The alignment in customer orientation played a central role in the partnership between Ring and Amazon. According to Inc., Siminoff and Amazon founder Jeff Bezos discovered during talks that both print their email addresses on all products. This shared philosophy facilitated the successful partnership between Ring and Amazon.

Siminoff personally oversees customer service quality even at the company's current scale. "If a customer service employee makes a mistake – which certainly happens at our size – they'll probably get an email from me," Siminoff said according to Entrepreneur. This direct oversight shows how closely the founder remains involved in operational processes despite integration into the Amazon group.

From crowdfunding campaign to billion-dollar exit

Ring was founded in November 2013 as "Doorbot" and financed through the Christie Street crowdfunding platform. The campaign raised 364,000 US dollars, exceeding the target of 250,000 US dollars, as documented on Wikipedia. In autumn 2014, the company was renamed to Ring.

The company manufactures smart doorbells, security cameras and alarm systems. Additionally, Ring operates the social network app Neighbors. According to Business Insider, Siminoff is currently focusing on bringing the company back to its "roots in crime prevention."

Customer obsession as Amazon principle

Amazon's corporate culture places customer orientation as one of its central leadership principles. The company calls this "Customer Obsession" – aligning all decisions with customer benefit. Siminoff's email practice embodies this principle in a direct way: customers don't just theoretically have access to the company, they can contact the founder directly.

The strategy differs significantly from common customer service models of large technology companies, where customers are routed through multiple support levels and automated systems. Siminoff's approach creates a direct feedback loop between product development and user experience.

For investors holding or considering Amazon stock, the Ring integration shows how the company culturally integrates acquired businesses. Amazon gives founders like Siminoff operational freedom as long as the commitment to customer orientation is maintained. This strategy could explain why Amazon often pays higher acquisition prices than competitors – cultural fit appears to be valued as a strategic asset.

US stock markets showed weakness on October 16, 2026: the S&P 500 fell 1.09 percent from the previous day's close to 7,659.44 points, the Nasdaq Composite declined 2.15 percent to 26,140.03 points (as of October 16, 2026, 02:00 CEST, source: Bavest). The DAX traded virtually unchanged at 25,469 points.