Apple Raises Prices for Macs and iPads Due to Chip Shortage
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Key Takeaways
- Apple raised entry-level prices for Macs and iPads on June 29, 2026 due to memory shortage
- The memory shortage is caused by the expansion of AI data centers
- AAPL stock is trading at around 280 US dollars after giving back all gains since early May
- On June 29, 2026, the stock rose 3.1 percent on above-average trading volume
- The previous high was approximately 317 US dollars in the first week of May 2026
Apple raised the entry-level prices for Macs, iPads and other products on June 29, 2026. The company attributed the move to a shortage of memory chips triggered by the construction of AI data centers.
Memory Shortage Due to AI Infrastructure
The California-based technology company points to a memory shortage resulting from strong demand for storage chips for artificial intelligence. Data centers being expanded for AI applications are currently tying up significant capacity from chip manufacturers. Apple finds itself forced to pass these increased procurement costs on to end customers.
Micron Technology, one of the world's leading manufacturers of memory chips, reported net earnings of 28.24 billion US dollars in the most recent quarter – a record for the company.
Stock Volatile After Price Decline
The Apple stock is currently trading at around 280 US dollars. The stock has given back all gains since early May 2026. In the first week of May, the stock had traded at approximately 317 US dollars. Since then, the stock had been on a recovery course toward that high before recently declining again.
On June 29, 2026, the stock rose 3.1 percent on above-average trading volume. Analysts from Zacks point out that recent developments in earnings estimates may not immediately lead to further stock price increases.
Market Environment for Tech Stocks
Apple remains part of the exclusive group of companies with a market capitalization exceeding one trillion US dollars. Industry observers are discussing whether the recent price weakness of the iPhone maker represents a warning signal for the entire technology sector.
Additionally, the technology industry is experiencing a departure of artificial intelligence specialists. In the last week of June 2026, several AI experts from major tech companies like Apple and Google moved to start-ups preparing for an IPO and able to offer corresponding compensation packages.